Up next
What we're planning to write about
Anatomy of a brandable name
Phonetics, length, novelty, and the structural patterns that make names stick.
The state of the TLD market
When .com still matters, when .io is a trap, and how the long tail of new TLDs is shifting.
Trademark screening for founders
A practical look at the USPTO database, common pitfalls, and how to read a class hit.
Inside the BetterNamer score
How we weight domain availability, brandability, trademark risk, and web presence into one number.